Go in the Draw to Win a Delicious Pic’s Prize Pack

Nelson’s famous peanut butter maker, Pic Picot, has published his memoirs, and the book, entitled Pic: Adventures in Sailing, Business, and Love, is destined to become a Kiwi classic.  

Pic’s memoir is a cracker read, his prose is expressive, funny, accessible and as Kiwi as Barry Crump. And although it bounces from one adventure to the next, it has a serious purpose. Pic hopes he will give his readers the confidence to have a crack at starting a business of their own. Without a word of management-speak, he describes his successes and failures in enough detail that anyone can learn from them.  

Pic has enjoyed a full and colourful life, using his earnings from making leather goods to pay for his first OE before returning to New Zealand, where he took to furniture-making, learning the trade from an English craftsman. He quickly learned that giftware sold better at Christmas than bespoke tables. Pic’s Panic Packs – glass-fronted emergency boxes of tea bags, cigarettes, condoms, and toilet paper – proved quick to make and were easy and fun to sell.  

It wasn’t until he retired that he started making peanut-butter. He sold a few jars at the local farmers’ market. Twelve years later he opened his third factory, Pic’s Peanut Butter World and now exports across the globe. 

To celebrate the book launch, Pic’s and dish Magazine are giving you and a friend the chance to win a great selection of Kiwi favourites in a delicious Pic’s prize pack. 

Per pack you will receive: 

• A copy of Pic’s memoir;  

• a jar of Pic’s Peanut & Chocolate Butter made together with Whittaker’s;  

• four jars of the classic Pic’s Smooth Peanut Butter; a spoonful of intense nuttiness;  

• To accompany your Smooth Peanut Butter in the pantry, you will also receive four jars of Pic’s Crunchy. Pics’s Crunchy is a mouthful of nutty adventures with thousands of peanut pieces of all shapes and sizes.  

And last but by no means least, you will receive a jar of Pic’s Boysenberry Jelly, the perfect accompaniment to Pic’s Peanut Butter. Packed full with juicy boysenberries grown in Nelson, a stone’s throw away from Pic’s Peanut Butter World.  

You will receive your pack in a Pic’s Kraft Paper Tote Bag made entirely of 100% washable paper, perfect for carrying peanut butter… or those other handy things.